Case Study: Advertisers Printing
— Standing Out in Political Season With a Bold Video-First Campaign
Advertisers Printing | Election Season | Long Form
The Challenge
Political campaigns have no time, no patience, and a lot of options. To win during election season, Advertisers needed to:
Differentiate instantly in a sea of “reliable, fast, accurate” messaging
Build trust quickly with decision-makers who live in deadlines
Turn awareness into action while competition peaks during the season
Advertisers Printing | Election Season | 30s Cutdown 1
Advertisers Printing | Election Season | 30s Cutdown 2
What We Produced
To give Advertisers the flexibility to run the campaign everywhere—from paid social to search-supported landing pages—we built a full suite of video assets:
1× ~2-minute feature cut (the “full story” hero piece)
2× 30-second cutdowns (built for paid placements and quick-hit messaging)
1× blooper reel (brand warmth + extra engagement + retargeting fuel)
Advertisers also featured political-focused video messaging on their site—reinforcing the “fast, accurate, confidential” positioning that matters most to campaign teams.
Results
Advertisers Printing committed to a big creative risk at the exact moment most brands play it safe. That willingness to be different helped the campaign break through—and contributed to their most successful political season to date, powered by a comprehensive marketing push across video, paid, and supporting digital ads.
Advertisers Printing | Election Season | Bloopers
Overview
Political season is loud. Everyone is shouting. And most “campaign services” marketing looks and sounds exactly the same.
Advertisers Printing wanted to break that pattern—and speak to political teams the way political teams actually talk when the doors are closed: fast, direct, a little chaotic, and very results-driven. So we helped them launch a video-led, omni-channel campaign built to earn attention, not beg for it.
The result was a creative swing that paired personality-driven storytelling with real distribution power—helping fuel Advertisers Printing’s most successful political season to date.
The Creative Approach
We took inspiration from the legendary Dollar Shave Club playbook: a confident spokesperson, sharp comedic timing, simple production mechanics, and a script that never wastes a second.
That style isn’t just “funny”—it’s efficient. It delivers a lot of information at speed, keeps viewers watching, and makes the brand feel like a real group of humans (which is rare in B2B).
Media + Distribution Strategy
This wasn’t a “post it and hope” launch.
We supported the creative with meaningful media spend during election season and ran the video in sync with:
Search ads (high intent, bottom-of-funnel capture)
Social ads (attention + reach + retargeting)
A cohesive omni-channel message that repeated the same core promise across touchpoints
This is especially effective for direct mail and print services—because buyers often need multiple touches before they convert, and video accelerates trust.
Why It Worked
1) A clear POV
The campaign didn’t try to please everyone—it spoke directly to political teams and their reality.
2) Brand personality (with discipline)
Humor wasn’t random. It was structured to carry the message, keep attention, and make the brand memorable.
3) Built for distribution
Multiple cut lengths + a blooper reel meant the campaign had fuel for prospecting, retargeting, and sustained performance across channels.
If you’re in a competitive category where everyone sounds the same, the answer usually isn’t “say it louder.”
It’s say it differently—then put real distribution behind it.
Want a campaign that actually gets noticed? Let’s build something bold.
